Have you ever encountered photos where part of the image is animated while the rest stays perfectly still? This new type of media that toes the line between photo and video is called a cinemagraph. Cinemagraphs are increasingly popular in marketing campaigns and social media as they boost click-through rates and draw your audiences attention to your content.

Control access to your cinemagraphs for client-related projects. FLIXEL CLOUD SUBSCRIPTION PLANS. Web only: $100 yearly (for current owners of Cinemagraph Pro for Mac or iOS). Cons: Cinemagraphs made with this app cannot be viewed using other devices. Multi-Platform Cinemagraph Apps Cinemagraph Pro. Available for both Mac and iOS, this tool allows you to upload video and choose which element you would like to keep in motion. The program also comes with great options for photo processing and a whole slew of filters.

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Want to make cinemagraphs on mobile devices? Check our other blog post that focusses on the best apps for making cinemagraphs on iOS and Android.

Originally reserved for movie stills, cinemagraphs are making their way onto everyday people’s newsfeeds to stunning effect.

How it works

Many apps use the same technique to achieve this effect:

Start with a video
Trim and crop the part of the video you want to repeat
Highlight the areas you wish to animate by painting over them
Export the cinemagraph as a video or as a GIF to use anywhere

Apps to create cinemagraphs for Mac OSX & Windows PCs

Verdict: The best value for money on Mac and feature packed. Highly recommended for making cinemagraphs on Mac OS X

Cinemask Pro gives full control over cinemagraph creation, after importing your source video you trim to length, choose a freeze frame, and use the brush options to draw in the animated mask.

It has the most important features a cinemagraph app needs – seamless loop creation, ping-pong bouncing loops or cross-fade transitions (with the ability to fade duration), opacity settings for advanced blending, and export as GIF or Video files with different quality settings applied.

The best value for money on OSX
Packed with all the features you need for making cinemagraphs

2. Cinemagraph Pro by Flixel

Verdict: Expensive – but one of the most fully featured options available for Mac desktop editing of Cinemagraphs

Cinemagraph Pro allows you to draw and erase with multiple brush options, as well as control the looping (bouncing or repeating) with options for controlling the speed and more.

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It also includes options to crop, change video levels, plus a bunch of video filter presets.

The most popular Cinemagraph creator for OSX
Free trial available, but requires signing up for an account and will put a watermark on your creation
Expensive ($200+ a year)

3. Graphitii

Verdict: One-time fee, nice interface. A great option for creating cinemagraphs (so long as you’re connected to the internet)

Graphitii is a relatively new kid on the block, but it brings a stylish interface and all the tools you need to create cinemagraphs on any device.

Cloud based, so you will require an active internet connection (this could be a plus or minus depending on how you see it!)
Works on any device
Relatively low price ($47 – $67) considering it’s a one-time fee
- NOTE: This one-time fee appears to be a limited time launch deal, likely it will become monthly/annual cost after this

4. Gifzign

Verdict: Fully featured animated gif editor, decent cinemagraph editor

Gifzign appears to be an animated gif editor, letting you import videos and add text and edit to suit. Editing capabilities are somewhat limited, as you can only add text above/below an area, there is no drag and drop interface or complex editing capability here. The cinemagraph option seems to work well, though it is missing a few options (like brush hardness). Overall it does the trick for a reasonable price.

Free trial available (14 days, then $14.99 per month)
Available for both Mac & PC

Verdict: Cheap, not particularly pretty but mostly does the job.

Clipgraph (previously Flickgraph) has been around for a while. The interface is a no-frills affair, but it has most of the options you would expect at this point. One major downside is it is really difficult to tell where you’ve drawn a mask making it difficult to use.

Tips for great cinemagraphs

When filming video for a cinemagraph, put your phone/camera on a stand or tripod rather than holding it. You need the camera to be perfectly still or you will ruin the illusion.
Don’t try and animate too much! If you animate everything in the scene, it’s just another boring video.
Try turning the hardness on the brush right down to fade between animated and non-animated sections. Without a fade, you might see some harsh edges between the animated and still sections of the image.

Cinemagraph inspiration

The possibilities for creativity are endless:

Animate rainfall while the rest of the photo remains motionless
Crashing waves on a beach give life to an otherwise still image
Animate blinking eyes or hair blowing in the wind on a portrait
Move just the steam coming off a hot meal

Cinemagraphs.com has some great examples of cinemagraphs for your inspiration.

Cinemagraph For Mac

Happy cinemagraphing!

What is a cinemagraph?

A cinemagraph is a combination of a still image and a video, where most of the scene is stationary, while a section moves on a continuous loop. With the rise of GIFs (looping image files), cinemagraphs have gained popularity online, especially on social media platforms and e-commerce websites. “Still images have impact and the content can be quickly consumed. When you watch a video, people take more time to understand that content,” artist and cinemagraph creator Lindsay Adler notes. Cinemagraphs are a cross between the two formats and can represent the best of both, with a smaller file size than a classic video.

Web audiences see thousands of images every day and are constantly bombarded with advertising. As an artist or brand, “you have to find new ways to grab people’s attention,” explains Adler. “With that little bit of motion, cinemagraphs catch your eye and hold your attention longer. You think, ‘Wait, is this a still image? Is this video?’” In an Instagram feed, anything that stops people from scrolling is something brands and advertisers are going to investigate — cinemagraphs are unexpected. For that reason, they’re becoming popular on Instagram, especially in the form of ads.

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Cinemagraphs For Mac